TravelCLICK has acquired Phoenix-based Blue Square Studios, an award-winning provider of Internet business solutions — including web design, production and search engine optimization (SEO) — and pioneer of the Hospitality Toolkit®, a next generation content management system. Together with TravelCLICK's iHotelier CRS and full portfolio of hotel Internet marketing solutions, including pay-per-click advertising and real-time ROI reporting, the acquisition delivers a revolutionary hotel Internet marketing platform designed to maximize online bookings – all from a single provider.

The latest studies indicate that approximately 60% of all travelers on the Internet use search engines when shopping for hotel rooms and 66% check rates from at least three sites or more before purchasing. With Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) you can help ensure travelers see your own site, rather than a competitor or third party, when they search for accommodations in your market. Many of our customers utilizing TravelCLICK’s Internet Marketing Services are showing substantial growth in on line bookings year over year.

Web Presence Management
Now hoteliers can self-manage website updates and rich digital content in real time with the Hospitality Toolkit®, our next generation content management system. The browser-based Hospitality Toolkit enables hotels to update their websites instantly and as often as they like with intuitive site management tools that refresh web content with user-friendly, step-by-step processes. The toolkit manages and delivers rich media content and integrates software modules to support dining reservations, guest requests, restaurant menus, packages and specials, photo gallery, spa treatments and more. The ability for hotel staff to execute real-time updates also provides hotels with a unique crisis communications tool for weather emergencies and other time-sensitive communications needs.

Website Design & Maintenance
Stay competitive in today’s marketplace by building online consumers’ confidence and interest in your hotel, through a professional and attractive website that encourages them to book a room. An effective website needs to have search engine visibility, descriptive content and conversion focused design. TravelCLICK has established industry leading ‘Best Practices” to help your site convert ‘lookers into bookers’.

Our world-class staff of Internet marketing services experts is well versed in hospitality site design. Whether building a new site or redesigning an existing one, we incorporate elements that have proven to successfully drive business and increase conversion. Our dedicated experts also provide design in multiple languages.

TravelCLICK’s Website Designs:

• Motivate the traveler to make a reservation
• Build a positive and memorable impression of your hotel
• Ensure travelers are confident about site security and reliability
• Encourage travelers to opt-in for e-mail marketing initiatives
• Optimize the site for relevant presence in search engine results
• Ensure traffic statistics are reportable and actionable

Search Engine Optimization (SEO)
Effective integration of popular search keywords will help raise your website’s organic listings through Search Engine Optimization (SEO). Our experts help your hotel gain a competitive advantage by ensuring more online consumers find your website.

Benefits of SEO Include:

• Higher search engine rankings, driving more customers to your website
• Rank prominence reinforces name recognition and brand presence
• Cost-effective exposure across relevant keywords
• Trackable results that can be used to adjust your strategy

Your TravelCLICK consultant and Internet marketing services expert will work with you to determine the keywords that will attract potential bookers to your hotel’s website and integrate those words into the website copy to ensure maximum search engine visibility. Our approach, based on proven industry best practices and search technology innovation, ensures ongoing improvement in your rankings. Evidence of our impact on your search engine visibility is tracked in the detailed reports.

Pay-Per-Click (PPC) Advertising
Capture Internet business and stay ahead of your online competition through targeted Pay-Per-Click (PPC) campaigns across multiple search engines. Pay-Per-Click advertising is a quick, powerful and cost-effective way to drive traffic to your website and increase your Internet presence.

Benefits of PPC Include:

• Flexibility in targeting market segments
• High visibility to Internet searchers, even in competitive markets
• Effective promotion of packages and seasonal specials
• High margins on sales made through your hotel’s site
• On demand reporting with ROI based on real bookings revenue, not estimates

Our experts will work with you to ensure that your PPC efforts integrate with offline marketing and branding initiatives, complement your site’s organic search rankings and ultimately drive high-profit bookings. The reports included with our PPC campaigns will reveal our success in driving reservations on your website.

We invite you to contact your representative for more information.